Laleshka Romero Get in touch

Public Relations · Boston University, Class of 2027

Stories that earn their coverage.

I'm Laleshka Romero, a Boston University public relations senior and Account Executive at PRLab for Hasbro. My work spans earned media pitching, influencer marketing, stakeholder communications, campaign reporting, and AEO research — across Boston, New York, and Sydney.

View selected work Email me LinkedIn
lalerome@bu.edu linkedin.com/in/laleshka-romero Boston, MA
Aerial view of Boston University's Charles River campus in Boston, Massachusetts
Boston University — Charles River Campus
HasbroCurrent PRLab client account
3 marketsAgency & in-house work in Boston, New York & Sydney
8 areasBusiness processes covered by her generative AI prompt library
2 fluentLanguages — English & Spanish, plus limited French

Selected work

Every role below is drawn from my résumé — filter by discipline to jump to the work most relevant to you.

PRLab

Sep 2026 – Present

Account Executive — Client: Hasbro

Boston, MA · Boston University's student-run PR agency

  • Develop targeted earned media pitches positioning Hasbro products for seasonal gift guide placements
  • Deliver competitive audits benchmarking rival brands' media coverage, messaging, and market positioning to sharpen client strategy and pitch angles
  • Run AEO (answer engine optimization) monitoring and research, tracking Hasbro's brand visibility across AI answer engines and generative search platforms
  • Author weekly trend and generative pulse reports, translating emerging consumer trends and generative search insights into actionable findings for the account team
Earned media pitching Gift guides Competitive audits AEO research Trend reporting

Teachers' Retirement System of NYC

Jun – Aug 2026

Business Analyst Intern

New York, NY

  • Engineered a generative AI Prompt Library spanning 8 business process areas, drafting, testing, and iteratively refining prompts and AI workflows from stakeholder feedback
  • Produced a Products & Services Catalog presentation and authored launch content (article and graphic) for the ConnecTRS internal rollout
  • Managed the Organizational Change Management (OCM) Assignment Tracker and stakeholder reporting throughout an enterprise Cloud migration
  • Spearheaded an intranet marketing initiative, designing and fielding an employee communications survey and analyzing feedback trends to improve user experience
AI agents & prompt engineering Internal communications Stakeholder reporting
Manhattan skyline at dusk, New York City
New York, NY

The Syndicate

May – Aug 2026

Marketing Intern

Weehawken, NJ · Entertainment marketing agency

  • Analyzed campaign performance, audience engagement, and market trends to drive content strategy for House of the Dragon (HOTD) Season 3 and brand-partner campaigns
  • Compiled a weekly VIP PR roundup keeping account teams current on campaign coverage, and built targeted media lists for a Warner Bros./Max campaign
  • Built an artist-partnership pitch deck for Taco Bell's “Feed the Beat” campaign and ran weekly quality-control checks ensuring titles stayed accurate and consistent across platforms
Entertainment marketing Media list development Pitch decks Campaign analysis

We Are Different

Jan – Apr 2026

Influencer Marketing · Social Media · PR Intern

Sydney, Australia

  • Sourced micro and macro influencers and built targeted media lists for Oil Garden's haircare launch and Kleenex's “I Can't Wait” campaign through market and audience research
  • Tracked Fujifilm Australia's Instagram and TikTok performance and delivered weekly media-monitoring and campaign reports across 3+ client accounts, including Spotify, Crystalbrook, and HelloFresh
Influencer sourcing Media monitoring Campaign reporting Social analytics
Sydney Harbour at sunset with the Opera House and city skyline
Sydney, Australia

Minds With Purpose

Dec 2025 – Apr 2026

Program Director & Co-Graphic Designer

Boston, MA

  • Directed timelines, deliverables, and team communications for a weekly virtual masterclass marketing campaign, producing branded content for digital distribution
  • Led sponsorship outreach for the “30 Under 30” event and copywriting for the Women's Conference
Program direction Graphic design Copywriting Sponsorship outreach

Alianza Latina Boston University

Jun – Dec 2025

Public Relations Chair

Boston, MA

  • Directed a PR committee producing graphics and short-form video (Reels, TikToks); owned the monthly content calendar and trained members on Canva, CapCut, and Adobe tools
Social media management Short-form video Content calendar Team leadership

The Daily Free Press

Oct 2024 – May 2025

Multimedia Writer

Boston, MA · Boston University's independent student newspaper

  • Produced a weekly email marketing newsletter and graphics that strengthened digital storytelling and subscriber engagement
Email marketing Multimedia writing Graphics

Skills & toolkit

Public relations

  • Earned Media Pitching
  • Media Relations
  • Media List Development
  • Influencer Marketing
  • Social Media Management
  • Content Creation
  • Copywriting
  • Internal Communications
  • Competitive Analysis
  • Media Monitoring
  • AEO (Answer Engine Optimization)
  • Campaign Reporting
  • Trend Analysis

Tools & technology

  • AI Agents & Prompt Engineering
  • Adobe Illustrator
  • Photoshop
  • InDesign
  • Canva
  • CapCut
  • Video Production
  • Microsoft Excel

Languages

English — fluent · Spanish — fluent · French — limited working proficiency

Education

Boston University College of Communication

Bachelor of Science in Public Relations · GPA 3.3

Expected May 2027 · Boston, MA

Relevant coursework: Media Strategies & Management, Business Fundamentals of PR, Investor Relations, Interactive Marketing, Design & Software

Let's talk about what's next.

I'm a senior graduating in May 2027, currently booking conversations about entry-level public relations and marketing roles. The fastest way to reach me is email — references are available on request.

lalerome@bu.edu LinkedIn