Public Relations · Boston University, Class of 2027

Where creativity meets coverage.

Hi, I'm Laleshka! ✿ I'm a rising PR professional graduating from Boston University with experience in earned media pitching, influencer marketing, stakeholder communications, campaign reporting, and AEO research across Boston, New York, and Sydney. I bring creativity and hard work to every team, and I'm just as eager to keep learning from the people around me. I'm on the hunt for entry-level roles, apprenticeships, mentorship, and more, so please feel free to reach out. I'd love to chat!

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lalerome@bu.edu 908-992-2829 linkedin.com/in/laleshka-romero Boston, MA

Black-and-white professional portrait of Laleshka Romero in a blazer

HasbroCurrent PRLab client account

3 marketsAgency & in-house work in Boston, New York & Sydney

6+ industriesEntertainment, music, toys, beauty, consumer goods & financial services, plus hospitality & food

3 languagesEnglish (Fluent), Spanish (Fluent), French (Limited)

Selected work

Every role below is drawn from my résumé — filter by discipline to jump to the work most relevant to you.

PRLab

Sep 2026 – Present

Account Executive — Client: Hasbro

Boston, MA · Boston University's student-run PR agency

Develop targeted earned media pitches positioning Hasbro products for seasonal gift guide placements
Deliver competitive audits benchmarking rival brands' media coverage, messaging, and market positioning to sharpen client strategy and pitch angles
Run AEO (answer engine optimization) monitoring and research, tracking Hasbro's brand visibility across AI answer engines and generative search platforms
Author weekly trend and generative pulse reports, translating emerging consumer trends and generative search insights into actionable findings for the account team

Earned media pitching Gift guides Competitive audits AEO research Trend reporting

Teachers' Retirement System of NYC

Jun – Aug 2026

Business Analyst Intern

New York, NY

Engineered a generative AI Prompt Library spanning 8 business process areas, drafting, testing, and iteratively refining prompts and AI workflows from stakeholder feedback
Produced a Products & Services Catalog presentation and authored launch content (article and graphic) for the ConnecTRS internal rollout
Managed the Organizational Change Management (OCM) Assignment Tracker and stakeholder reporting throughout an enterprise Cloud migration
Spearheaded an intranet marketing initiative, designing and fielding an employee communications survey and analyzing feedback trends to improve user experience

AI agents & prompt engineering Internal communications Stakeholder reporting

The Syndicate

May – Aug 2026

Marketing Intern

Weehawken, NJ · Entertainment marketing agency

Analyzed campaign performance, audience engagement, and market trends to drive content strategy for House of the Dragon (HOTD) Season 3 and brand-partner campaigns
Compiled a weekly VIP PR roundup keeping account teams current on campaign coverage, and built targeted media lists for a Warner Bros./Max campaign
Built an artist-partnership pitch deck for Taco Bell's “Feed the Beat” campaign and ran weekly quality-control checks ensuring titles stayed accurate and consistent across platforms

Entertainment marketing Media list development Pitch decks Campaign analysis

We Are Different

Jan – Apr 2026

Influencer Marketing · Social Media · PR Intern

Sydney, Australia

Sourced micro and macro influencers and built targeted media lists for Oil Garden's haircare launch and Kleenex's “I Can't Wait” campaign through market and audience research
Tracked Fujifilm Australia's Instagram and TikTok performance and delivered weekly media-monitoring and campaign reports across 3+ client accounts, including Spotify, Crystalbrook, and HelloFresh

Influencer sourcing Media monitoring Campaign reporting Social analytics

Minds With Purpose

Dec 2025 – Apr 2026

Program Director & Co-Graphic Designer

Boston, MA

Directed timelines, deliverables, and team communications for a weekly virtual masterclass marketing campaign, producing branded content for digital distribution
Led sponsorship outreach for the “30 Under 30” event and copywriting for the Women's Conference

Program direction Graphic design Copywriting Sponsorship outreach

Alianza Latina Boston University

Jun – Dec 2025

Public Relations Chair

Boston, MA

Directed a PR committee producing graphics and short-form video (Reels, TikToks); owned the monthly content calendar and trained members on Canva, CapCut, and Adobe tools

Social media management Short-form video Content calendar Team leadership

The Daily Free Press

Oct 2024 – May 2025

Multimedia Writer

Boston, MA · Boston University's independent student newspaper

Produced a weekly email marketing newsletter and graphics that strengthened digital storytelling and subscriber engagement

Email marketing Multimedia writing Graphics

Campaigns & PR samples

Mock campaigns, presentations, a press release and a media pitch from coursework. Click a logo to open the full piece.

Media relations campaign

Songs We Never Sent

A mock-up campaign pairing Spotify with The Unsent Project, built around a NYC museum-style exhibition, an artist storytelling series, a nationwide message-and-song submission drive, a press preview and themed playlists.

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Influencer campaign

Adventure Starts in the Driveway

Built to get millennial families test-driving the 2025 Outback. Features a relatable mom persona, micro- to mid-tier family creators, UGC-style video concepts, a budget breakdown and success metrics.

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Creative brief

#EffortlessGlow

Social-first plan to put Cloud Paint back at the center of Gen Z’s beauty feed. Pairs TikTok trends and creator collabs with community content, a shade-finder quiz, and goals for engagement, hashtag use and sales.

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Investor presentation

Redefining Value in Retail

Pitch to the company’s investors showcasing its strengths, strategies for growth and 2024 financial performance, with backup slides ready for tough questions.

View deck

Press release

The Happy Ambulance

Announces a kid-friendly ambulance with an open house, featured speakers, quotes and boilerplate.

Read release

Media pitch

Grand Opening in Porter Square

Pitch to a Boston Globe food critic about a Vietnamese café’s second location, offering an interview, event access and visuals.

Read pitch

Email marketing

Run for a Change

Launch email for a limited-edition Boston Marathon shoe that gives back through the One World Strong Foundation, with subject line rationale, design choices and open and click-through goals.

View email

Influencer strategy

Circular Fashion for a Sustainable Future

Plan to connect resale-loving Gen Z with the platform’s secondhand mission, grounded in trend research, an audience persona and sample creator videos.

View strategy

Brand analysis

“Lucky You’re With AAMI” vs. “Mayhem”

Compares an Australian and a U.S. insurance brand across audience, positioning, tone and media, with a competitive review of rival insurers.

View analysis

Research paper

Parasocial Relationships & Medium Consumption

A co-authored study of BU students, using interviews and a Qualtrics survey, finding that stronger bonds with Love Island USA cast members did not mean more brand loyalty, and that watching on Peacock versus social media did not change how viewers saw the cast.

Read paper

Graphic design

Posters, album art, ads and logo design.

Tour poster

North America 2026 Tour

Collage-style lettering over a London-inspired backdrop, with tour dates.

View poster

Album cover

“Fancy That”

Union Jack backdrop with ransom-note lettering.

View full size

Ad design

Sweet. Earthy. Blue.

Blueberry matcha ad in a playful lavender palette with a bold, punchy tagline.

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Logo design

Shy Bird

An all-day rotisserie bar café brand in a warm maroon and gold palette.

View logo

Skills & toolkit

Public relations

Earned Media Pitching
Media Relations
Media List Development
Influencer Marketing
Social Media Management
Content Creation
Copywriting
Internal Communications
Competitive Analysis
Media Monitoring
AEO (Answer Engine Optimization)
Campaign Reporting
Trend Analysis

Tools & technology

AI Agents & Prompt Engineering
Adobe Illustrator
Photoshop
InDesign
Canva
CapCut
Video Production
Microsoft Excel

Languages

English (Fluent) · Spanish (Fluent) · French (Limited)

Education

Boston University College of Communication

Bachelor of Science in Public Relations

Expected May 2027 · Boston, MA

Relevant coursework: Media Strategies & Management, Business Fundamentals of PR, Investor Relations, Interactive Marketing, Design & Software

Outside of work

The things I love, and what keeps me curious and inspired.

Fashion

I've always loved the creative expression of clothes and styling. I've dabbled in so many styles, and my wardrobe keeps evolving as I do.

Entertainment

A film enthusiast and avid binge-watcher, always curious why some moments take over the internet.

Beauty

I was obsessed with beauty YouTubers growing up. Beauty helped me tap into my feminine side, and I still love creators who make it feel personal.

Fragrances

Fragrance is personal branding to me. I love being recognized by my scent, and I pick one based on the story I want to tell, from my outfit to my mood that day.

Music

Music feeds the soul. My headphones are on whenever I'm not at work, and I'm dreaming of getting into DJing.

Photography

My first-ever hobby. I bought my own Canon Rebel and love capturing life's simple moments and the places I travel.

Travel

I've visited 6 of 7 continents and I'm always planning the next trip. I love learning about other cultures, which is why I went abroad so often.

Sustainability

Circular fashion and thrifting: hunting one-of-a-kind finds and giving clothes a second life.

DEI

As a Latina, I want to foster inclusivity and reach out to groups like mine that often go unheard.

Let's talk about what's next.

Let's chat! I'm graduating in May 2027 and eager to start my PR and marketing career. Email is the quickest way to reach me, and I'm happy to share references.

lalerome@bu.edu LinkedIn 908-992-2829 Resume (PDF)